This Privacy Policy describes how Prospect Pulse Data collects, uses, discloses, stores, and protects information in connection with our website, landing pages, forms, communications, audience-data services, campaign-support activities, and related services.
For purposes of this Privacy Policy, “Prospect Pulse Data,” “Company,” “we,” “us,” or “our” means Prospect Pulse Data and its owners, affiliates, contractors, service providers, and related business operations.
By accessing our website, submitting information to us, requesting a test audience, using our services, communicating with us, or otherwise interacting with Prospect Pulse Data, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, do not use our website, submit information to us, or use our services.
1. Scope of This Privacy Policy
This Privacy Policy applies to information we collect:
—Through our website and landing pages.
—Through forms, booking pages, intake forms, emails, messages, calls, and other communications.
—When you request a test audience, consultation, proposal, or service.
—When you interact with our advertisements, campaigns, content, or third-party integrations.
—In connection with audience-data services, campaign-support services, data enrichment, audience creation, audience delivery, and related business activities.
This Privacy Policy does not apply to:
—Third-party websites, platforms, applications, ad networks, data providers, or tools that we do not control.
—Privacy practices of clients, agencies, media buyers, advertisers, platforms, vendors, or partners.
—Data processing governed by a separate written agreement, data processing addendum, insertion order, statement of work, or platform-specific agreement, except to the extent this Privacy Policy is incorporated into that agreement.
2. Information We May Collect
We may collect information directly from you, automatically through technology, from clients or partners, and from third-party data providers, platforms, vendors, and publicly or commercially available sources.
A. Information You Provide to Us
We may collect information you provide when you:
—Fill out a form.
—Request a 30-day test.
—Request a consultation.
—Submit campaign details.
—Contact us by email, phone, form, social media, or messaging platform.
—CRM, prospect, customer, or conversion information you choose to provide.
—Any other information you voluntarily submit.
B. Information Collected Automatically
When you visit our website or interact with our digital properties, we may automatically collect:
—IP address.
—Device information.
—Browser type.
—Operating system.
—Referring URLs.
—Pages viewed.
—Time spent on pages.
—Clicks and interactions.
—Form interactions.
—Approximate location derived from IP address.
—Cookie identifiers.
—Analytics identifiers.
—Advertising identifiers where permitted.
—Usage logs and technical data.
We may use cookies, pixels, tags, scripts, analytics tools, advertising technologies, and similar technologies to collect this information.
C. Information From Clients and Partners
In connection with our services, clients, agencies, media buyers, advertisers, or partners may provide information to us, including:
—Campaign objectives.
—Audience criteria.
—Customer or prospect lists.
—Hashed identifiers.
—Conversion data.
—CRM data.
—Platform account information.
—Campaign performance data.
—Client business information.
—Lead, prospect, customer, or transaction attributes.
—Other information needed to scope, build, deliver, refresh, measure, or support an audience.
Clients and partners are solely responsible for ensuring that they have all rights, permissions, notices, consents, lawful bases, and authorizations required to provide this information to us and to use it in connection with our services.
D. Information From Third-Party Sources
We may receive information from third-party sources, including:
—Data providers.
—Audience-data vendors.
—Identity-resolution vendors.
—Analytics providers.
—Advertising platforms.
—CRM or marketing platforms.
—Public sources.
—Commercially available data sources.
—Business partners.
—Referral partners.
—Service providers.
This information may include business, contact, device, behavioral, demographic, firmographic, interest, intent, and audience-related data, subject to applicable law and provider restrictions.
3. Audience Data and Intent Signals
Prospect Pulse Data provides audience-data and buying-intent services. These services may involve identifying, filtering, scoring, matching, packaging, syncing, or delivering audiences based on available data signals.
Audience data may include or be derived from:
—Behavioral buying-intent signals.
—Online research activity.
—Category interest.
—Offer, product, or service research.
—Firmographic or demographic attributes.
—Geographic criteria.
—Campaign qualification criteria.
—Client-provided conversion data.
—Client-provided customer or prospect data.
—Third-party data sources.
—Platform-compatible identifiers.
—Hashed identifiers.
—Data that has been filtered, enriched, matched, scored, segmented, or prepared for campaign use.
We do not represent that any audience, signal, match, data point, score, identifier, or inferred attribute is perfectly accurate, complete, current, or predictive of future behavior.
Audience data is provided for lawful business, advertising, marketing, analytics, and campaign-testing purposes only, subject to all applicable laws, contracts, platform rules, and our agreements.
4. How We Use Information
We may use information for the following purposes:
—To operate, maintain, and improve our website.
—To respond to inquiries.
—To process test-audience requests.
—To evaluate whether a campaign or use case is a fit.
—To build, filter, package, sync, deliver, refresh, or support audiences.
—To provide products and services requested by clients.
—To communicate with clients, prospects, partners, vendors, and users.
—To analyze website usage and improve user experience.
—To conduct business operations.
—To prepare proposals, quotes, agreements, invoices, and reports.
—To evaluate campaign performance and audience performance.
—To support troubleshooting, quality control, fraud prevention, and security.
—To comply with legal, contractual, regulatory, tax, accounting, and compliance obligations.
—To enforce our rights and agreements.
—To prevent misuse of our website, data, or services.
—To market our products and services, where permitted by law.
—For any other purpose disclosed to you at the time of collection.
—For any other purpose with your consent or as permitted by law.
5. How We Disclose Information
We may disclose information to:
—Service providers, vendors, contractors, consultants, and technical partners.
—Data providers, identity-resolution vendors, and audience-delivery vendors.
—Advertising platforms, marketing platforms, CRM platforms, DSPs, analytics tools, or other delivery endpoints where required for the service.
—Payment processors and billing providers.
—Professional advisors, including lawyers, accountants, insurers, and auditors.
—Affiliates, owners, business partners, and internal team members.
—Referral partners or channel partners, where necessary to administer referrals, revenue share, attribution, or account coordination.
—Clients or agencies in connection with services requested by them.
—Government authorities, regulators, courts, law enforcement, or other parties where required by law.
—Successors or prospective successors in connection with a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar transaction.
—Other parties with your consent or as permitted by law.
We may disclose aggregated, de-identified, or anonymized information without restriction, provided it cannot reasonably be used to identify an individual.
6. Cookies, Analytics, Pixels, and Similar Technologies
We may use cookies, pixels, tags, scripts, analytics tools, advertising technologies, and similar technologies to:
—Operate the website.
—Remember preferences.
—Analyze traffic and usage.
—Improve content and performance.
—Measure campaign effectiveness.
—Support advertising and retargeting.
—Understand interactions with our website and communications.
You can usually adjust your browser settings to refuse or remove cookies. Some features of the website may not function properly without cookies.
Third-party platforms and vendors may also use cookies, pixels, or similar technologies according to their own privacy policies and terms.
7. Advertising, Audience Matching, and Platform Use
Our services may involve preparing or delivering audience data for use with advertising platforms or marketing platforms.
Depending on the service, this may include:
—Hashed audience files.
—Custom audience sync.
—CRM or DSP delivery.
—CSV export.
—Platform-compatible identifiers.
—Conversion-data matching.
—Audience refreshes.
—Campaign-analysis support.
Clients, agencies, advertisers, media buyers, and partners are solely responsible for:
—Their campaign strategy.
—Their ad accounts.
—Their platform compliance.
—Their creative, claims, landing pages, offers, and targeting choices.
—Their use of any audience delivered by us.
—Their own privacy notices, consent mechanisms, opt-out processes, and legal compliance.
—Their compliance with Meta, Google, LinkedIn, TikTok, DSP, CRM, email, SMS, telemarketing, and other platform or channel rules.
—Ensuring they have the right to use any customer, prospect, conversion, CRM, or audience data they provide to us.
—Ensuring their use of audience data complies with applicable law and contractual obligations.
We do not control third-party platforms. We do not guarantee match rates, delivery, approval, campaign performance, account status, ad spend efficiency, ROAS, CPA, CPL, lead quality, conversions, revenue, retention, or any advertising outcome.
8. Prohibited Data and Sensitive Uses
Unless expressly agreed in writing and legally permitted, clients and users must not provide or use our services for:
—Data about children or minors.
—Sensitive personal information.
—Health, medical, genetic, biometric, or precise geolocation data.
—Race, ethnicity, religion, sexual orientation, sex life, political opinions, union membership, or other legally sensitive categories.
—Credit, lending, insurance, employment, housing, education, or other regulated eligibility decisions.
—Stalking, harassment, discrimination, exploitation, or unlawful surveillance.
—Any unlawful, deceptive, abusive, harmful, or prohibited activity.
—Any activity restricted by applicable advertising platform policies.
We may reject, suspend, or terminate any request, campaign, audience, client, or use case at our discretion.
9. Legal Bases and Consent
Where required by law, we rely on appropriate legal bases for processing personal information, which may include:
—Consent.
—Contract performance.
—Legitimate business interests.
—Compliance with legal obligations.
—Protection of rights and security.
—Other lawful bases recognized by applicable law.
Where you provide information to us on behalf of another person, company, client, advertiser, prospect, customer, or audience, you represent and warrant that you have all required rights, authority, notices, consents, permissions, and lawful bases to do so.
10. Your Choices
Depending on your location and applicable law, you may have choices regarding your personal information, including the right to:
—Request access to personal information.
—Request correction of inaccurate information.
—Request deletion of certain information.
—Object to certain processing.
—Restrict certain processing.
—Request portability of certain information.
—Opt out of certain marketing communications.
—Opt out of certain targeted advertising or sharing where applicable.
—Withdraw consent where processing is based on consent.
We may need to verify your identity before responding to a privacy request. We may deny or limit requests where permitted by law, including where we need to retain information for legal, security, contractual, fraud-prevention, tax, accounting, compliance, or legitimate business purposes.
11. Marketing Communications
If you receive marketing emails from us, you may unsubscribe by using the unsubscribe link in the email or by replying with your opt-out request where available.
Even if you opt out of marketing communications, we may still send non-marketing communications, including service, transactional, billing, legal, security, or account-related messages.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission, storage, processing, or security is completely secure. We do not guarantee that information will be secure, error-free, uninterrupted, or immune from unauthorized access or misuse.
Any transmission of information is at your own risk.
13. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
—The nature of the information.
—The purpose for which it was collected.
—Contractual obligations.
—Legal, tax, accounting, security, and compliance obligations.
—Dispute resolution.
—Fraud prevention.
—Business operations.
—Client instructions.
—Vendor and platform requirements.
We may retain aggregated, anonymized, or de-identified information for lawful business purposes.
14. International Data Transfers
We may process, store, or transfer information in the United States, Canada, and other countries where we, our service providers, vendors, partners, or platforms operate.
These countries may have privacy laws that differ from those in your jurisdiction. Where required by law, we use appropriate safeguards for cross-border transfers.
By using our website or services, you acknowledge that information may be processed outside your jurisdiction.
15. California Privacy Notice
If you are a California resident, California law may provide additional rights regarding your personal information.
Depending on whether we are subject to California privacy law and depending on the context of processing, California residents may have rights to:
—Know what personal information is collected, used, disclosed, sold, or shared.
—Access personal information.
—Correct inaccurate personal information.
—Delete personal information.
—Opt out of sale or sharing of personal information where applicable.
—Limit use and disclosure of sensitive personal information where applicable.
—Not be discriminated against for exercising privacy rights.
Categories of personal information we may collect include:
—Identifiers.
—Commercial information.
—Internet or network activity.
—Approximate geolocation information.
—Professional or employment-related information.
—Inferences.
—Business contact information.
—Other information you provide or that is provided in connection with our services.
We may collect these categories from:
—You.
—Clients.
—Agencies.
—Advertisers.
—Partners.
—Vendors.
—Service providers.
—Advertising platforms.
—Public or commercially available sources.
—Third-party data providers.
We may use or disclose these categories for the purposes described in this Privacy Policy.
We do not knowingly collect personal information from children under 13. We do not knowingly sell or share personal information of individuals under 16.
16. Canada Privacy Notice
If Canadian privacy law applies, we process personal information in accordance with applicable Canadian privacy requirements, including principles of accountability, identifying purposes, consent, limiting collection, limiting use and disclosure, retention, accuracy, safeguards, openness, individual access, and challenging compliance.
You may have the right to request access to or correction of personal information, subject to legal limits and verification requirements.
17. EU and UK Privacy Notice
If you are located in the European Economic Area or the United Kingdom, you may have additional rights under applicable data protection law.
Depending on the circumstances, you may have the right to:
—Access your personal data.
—Correct inaccurate personal data.
—Delete personal data.
—Restrict processing.
—Object to processing.
—Withdraw consent.
—Receive a portable copy of certain data.
—Lodge a complaint with a supervisory authority.
Where required, we process personal data based on lawful bases such as consent, contract performance, legitimate interests, legal obligations, or other recognized bases.
18. Children
Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13, we will take appropriate steps to delete it where required.
19. Third-Party Websites and Platforms
Our website or services may link to or integrate with third-party websites, platforms, tools, services, or resources.
We are not responsible for the privacy practices, security, content, terms, or policies of third parties.
Your use of third-party platforms is governed by their own terms and privacy policies.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we update it, we will revise the “Last Updated” date above. Changes are effective when posted unless otherwise stated.
Your continued use of our website or services after changes are posted means you acknowledge the updated Privacy Policy.