The Compounding Audience™

Your client's CPA drops.You keep the account longer.

The Compounding Audience™ is a targeting layer built from your client's own buyers. It learns from their real conversions every day. By day 90 no other vendor can rebuild it. You earn 20% of the invoice every month it stays active.

No-cost 30-day test for qualified campaigns. No card. No obligation.

Results Disclaimer: Campaign performance data on this page reflects one documented head-to-head comparison shared for example only. Results vary based on industry, offer, audience, and budget. This is not a guarantee of future performance.

Your clients pay you to perform.

When CPAs climb and ROAS falls, the conversation gets hard fast. You test new creative. You refresh copy. You adjust bidding. Then you run out of levers.

At some point the problem is not the creative or the bidding. The problem is who is inside the audience.

Audience composition is the one variable most agencies have not tested. It is the one thing you can bring to a pitch that nobody else offers.

The Compounding Audience™ is built from behavioral intent signals across the open web. These are people actively researching a purchase category in the days before your client's campaign runs. Not demographics. Not broad interest categories. Real research behavior.

We deliver The Compounding Audience™ across paid social, paid search, programmatic display, connected TV, and other channels depending on what your clients run. You bring the client. We build and deliver it. You keep a cut of the invoice for as long as the account stays active.

The Test

A direct head-to-head on a live Meta campaign. Same creative. Same objective. Same budget split. One audience used standard interest targeting. The other used The Compounding Audience™, built from behavioral intent data.

Half
Cost per conversion, cut by more than half.
2.2x
Conversions per dollar spent.
+30%
Link click-through rate.
MetricThe Compounding Audience™Interest Targeting
Conversions398
Conversions per $1,000 spent12.75.8
Amount spent$3,073.82$1,386.12
Cost per conversion$78.82$173.27
Link CTR1.48%1.14%

The Compounding Audience™ cost more per thousand impressions. Each conversion came in at less than half the cost.

This reflects one documented campaign comparison on one platform. Results vary.

Losing a client account costs you. This makes it harder to happen.

The accounts you keep longest show steady, explainable performance gains, with a reason attached that you introduced.

Without it
  1. a.Performance changes are hard to explain. "The algorithm improved."
  2. b.Wins get credited to the platform, not the work you put in.
  3. c.Clients leave when results plateau with no explanation.
  4. d.No revenue tied to the account beyond your service fee.
With The Compounding Audience™
  1. a.A documented change in audience composition. You introduced it, tested it, measured it.
  2. b.You found a targeting approach their last agency never tested.
  3. c.Every review shows a sharper audience with a clear reason why.
  4. d.20% of the invoice, every month, for the life of the account.

The Revenue Share

When you bring a client to Prospect Pulse Data, you earn 20% of what that client pays, every month the account stays active. No caps. No time limits.

One Compounding Audience — $1,500/moYour share: $300/mo per client
Two Compounding Audiences — $2,500/moYour share: $500/mo per client
Three or more — CustomCustom
10 clients x $1,500/mo x 20% =$3,000/morecurring. No extra delivery work.

Ten clients at $1,500 a month builds $3,000 a month in recurring revenue, tied to accounts you already manage, with no added delivery work beyond the introduction.

The longer it runs, the more it becomes only theirs.

The Compounding Audience™ is not a static list. It is rescored daily. It learns from your client's real conversion data. The longer it runs, the more it belongs only to them.

Day 1 to 30
Baseline

Rescoring starts on day one. First proof point: a good audience, already ahead of interest targeting or lookalikes.

Day 60 to 90
Compounding

The first batch of closed deals gets uploaded. The audience starts learning from real buyers, not clicks.

Day 180
Proprietary

Built from six months of the client's real buyer behavior. No other vendor can replicate it. Switching means starting from zero.

"Starting over anywhere else means starting from zero. The moat is built from the client's buyers. That is why the account, and your revenue share, stay put."

Where retention meets recurring revenue.

Every month an account runs, The Compounding Audience™ absorbs more conversion data and sharpens. Performance improves with a reason attached. That reason keeps your revenue share alive.

Client conversionsModel learnsAudience sharpensPerformance improvesClient stays
Client side, Retention

They run The Compounding Audience™, trained on their own buyers. Leaving means giving that up.

Your side, Recurring Revenue, 20%

Of every invoice, for as long as the account stays active. The retention mechanism is the revenue mechanism.

What if the client does not see results in the first 30 days?

Most clients see a result inside the first 30 days. That is the baseline test, and it usually beats what they are already running. The bigger gain comes after. By day 60, the first batch of closed deals gets uploaded and The Compounding Audience™ starts learning from real buyers, not clicks. By day 90 you have a documented before and after that shows how far it has compounded past that first result. 30 days proves it works. Day 90 is where it becomes theirs and stops being replaceable.

The Compounding Audience™, delivered however your client runs media.

Meta sync is standard. We handle the build and sync on our end. No platform to learn. No files to upload.

Meta Custom Audience SyncDirect sync into the ad account. Live and ready to activate.
CSV ExportRaw list delivery for internal review, other platforms, or CRM matching.
Direct Platform PushAPI delivery into a CRM, DSP, or a secondary ad platform on request.
01
You tell us the campaign.

What it targets, which platforms the client runs, who the buyer is.

02
We build and deliver.

We build the audience and sync it to the platforms where spend happens. The technical work is on us.

03
The client runs a test.

A head-to-head against current targeting for 30 days. Compare the numbers, then decide.

Simple pricing. No long-term contracts.

Month-to-month or quarterly billing. Your 20% share starts on the first invoice and continues for the life of the account.

$1,500/month
Single List — One Compounding Audience, synced to Meta.
Your share: $300/mo per client. · Rescored daily, one delivery method. · 30-day free test to start.
Request Your 30-Day Test
$2,500/month
Two Lists (Most Common) — Two Compounding Audiences, both synced to Meta.
Your share: $500/mo per client. · All delivery methods available. · 30-day free test to start.
Request Your 30-Day Test
Custom
Agency / Multi-List — Three or more lists, across accounts or clients.
Volume pricing beyond two lists. · Multi-client, multi-account delivery. · Same revenue share terms.
Talk Pricing

Monthly or quarterly billing. No long-term contracts. Cancel with 60 days notice. No penalties. Data is licensed, not owned. If a client cancels, the model built around their campaign history stops updating.

Good Fit

  • You manage clients spending $20k or more a month across paid media.
  • Clients face rising CPAs with no clear explanation.
  • You want a different offer for new business pitches.
  • You want recurring revenue on accounts you already run.

Not A Good Fit

  • Clients spending under $20k a month across paid media.
  • You need full campaign management. We handle audience data only.
  • You need guaranteed results before testing.
Q.01How does the revenue share work?

When a client you bring pays their monthly invoice for The Compounding Audience™, you get 20% of that amount. It starts on the first invoice and continues for the life of the account. No caps, no time limits, no clawbacks.

Q.02What if we do not see results in the first 30 days?

Most clients see a result inside the first 30 days. That is the point of the test. From there, The Compounding Audience™ keeps learning. By day 90 it is measurably sharper than day 30, and by day 180 it is proprietary to their buyers. If the 30-day result does not already beat what is running, the client walks. No cost, no obligation.

Q.03Do we have to sign a contract to start the test?

No. No card, no contract to start. The client runs the audience for 30 days and decides based on live performance. If they continue, it is a month-to-month service agreement. Never a long-term lock-in.

Q.04Why does this cut churn instead of just adding a fee?

Because The Compounding Audience™ trains on the client's own buyer behavior over time. It is not a generic list available from another vendor. Leaving means starting over from zero. That is a harder decision than staying.

Q.05What happens if a client cancels?

The data is licensed, not owned. Access to updates ends on cancellation. The model built around that client's history takes real time to rebuild. That is why most clients do not cancel.

Q.06What do you need from me to get a client set up?

What the campaign targets, which platforms the client runs, and who the buyer is. We handle the build and the sync. You stay the point of contact with your client.

Get your first client's test audience live in Meta. No card. No contract.

Tell us about the account. We will scope the first Compounding Audience and get it syncing.

No card required to start. No contract until the account converts.